Uk Gov
Hands, face, space,
fresh air
Covid-19 Digital awareness campaign
As part of the UK Government's ongoing Coronavirus messaging, I worked with MullenLowe on various digital and social awareness and information campaigns.
The main campaign centered around the message of "Hands, Face, Space, Fresh Air", promoting the idea of seeing friends and family safely by meeting outdoors.
To compliment the print campaign I designed a suite of digital and social assets to run across all major social channels and out of home.
Animations
The central premise of the campaign messaging was about highlighting the importance of meeting outdoors and keeping a safe distance apart.
The intended purpose was to educate people and reinforce the notion that being out in fresh air was safer since the virus particles would be blown away.
To that end, for the motion formats, I animated them to mimic the messaging, with the text slowly spreading apart and blowing away as if carried by the wind.
Social
As a companion to the videos, there was also a need for static social posts that condensed all of the important messaging into one frame.
The challenge was creating a layout that remained legible without feeling cramped and maximised the impact of the photography.
To further complicate things, the statics were also adapted for regional UK health authorities, which required additional